Social Media Strategy & Management
Society of St. Vincent de Paul - Fort Wayne, IN
Increasing community engagement and program revenues for the Society of St. Vincent de Paul Fort Wayne through strategic social media management
The Society of St. Vincent de Paul - Fort Wayne needed a modern strategy to reach its community of supporters throughout Northeast Indiana.
With a centrally located thrift store, no-cost programming and a conference association structure, the Society requested my help to expand awareness of its mission and give a boost to its community impact programs.
By implementing a new content strategy and managing its social media from January to May 1, 2025, I helped the Society reach nearly 2,000 more local constituents on Facebook; increase its Instagram interactions by 41%; and generate higher foot traffic and donations to its thrift store.
Learn even more about this successful partnership below.
“In the first few months of our partnership, we’ve seen marked growth in sales and donations […] We can directly tie this to Amanda’s work managing our digital marketing. She’s present, she’s dedicated, and she’s actually focused on how she can help us grow.”
— Clark Chandler, St. Vincent de Paul Fort Wayne General Manager
300+% Increase
Organic Reach on Instagram
Markers of Success
48% Increase
Organic Facebook Page Reach
122% Increase
Reels Watch Time
130% Increase
Organic LinkedIn Impressions
-
![]()
Highest-Performing Reel: Wallet vs. My Brain Trend (500+ Views, 450+ Reach)
-
![]()
Best Collab - Welcome Back Records Neighbor Appreciation (2,340+ Views; 130+ Likes)
-
![]()
Best-Performing Instagram Post: Spring Outfit of the Day (750 Views; 996 Reach; 30 Interactions)
-
![]()
Most Clicks - Furniture Friday (325+ Clicks)
